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Jools is a fun, elegant, bohemian and eclectic mix of handcrafted sterling silver, 14-karat gold-fill and 24-karat gold-plate jewelry accented by freshwater pearls and semi-precious and precious gemstones, including topaz, garnet, black onyx, amethyst, jade, carnelian, peridot, citrine, chrysoprase, opal, turquoise, coral, and more.

We at Jools believe that you don’t have to spend a lot to have beautiful things. In fact, that’s what got us started. When we set out to design the line, we started with this thought: Is it possible to create quality, stylish pieces with semi-precious and precious gemstones yet offer them for far less than the competition? What we found is: YES! Not only is it possible, it’s what we do—every day.

We search for the highest-quality gemstones, freshwater pearls, and precious metal components, then carefully hand-craft them into beautiful yet affordable pieces that are uniquely elegant, eclectic, fun, and accessible to everyone. Jools designs are all made by hand.

Jools has been featured in In Style, Lucky, Real Simple, Inside Weddings and other top magazines, NBC’s Today show, and the feature film Noble Things.

We hope you enjoy our designs. Thanks for visiting us—we appreciate your patronage.


Born and raised in the small town of Hilo, Hawaii, jewelry designer Sybil Shimazu learned early the value of beautiful things—at reasonable prices.

“Growing up in Hawaii, I was fascinated by beach glass, olivines (a form of peridot created by volcanic lava), coral, shells and sand crystals—all things found naturally that were beautiful nonetheless. I really believe that experience formed my philosophy as a jewelry designer: quality doesn’t have to come at a high price, and our creativity can be inspired by what we find around us.”

Shimazu went on to pursue a merchandising degree at the Fashion Institute of Design and Merchandising (now Otis-Parsons), then spent 10 years as a merchandiser and buyer for boutiques and specialty chain stores, focusing on accessories departments. She began designing jewelry in 1998 and launched Jools in 2000.

“After spending ten years as a clothing and accessories buyer, I realized that it was difficult to find manufacturers who created gorgeous jewelry at reasonable prices,” Shimazu continues. “At Jools, we stay on top of trends, yet we also stay conscious of our mission: to create beautiful pieces that look far more expensive than they are.”